Roadmap 12 Bulan
Target per bulan dari strategi personal branding. Kolom "Aktual" bisa diisi langsung di sini — bulan berjalan otomatis ditandai.
01
Target Followers
500–1.000
Target Engagement
4–6%
Target Leads
10–15
Target Penjualan
Baseline (fokus awareness)
02
Target Followers
1.500–2.500
Target Engagement
5–7%
Target Leads
20–30
Target Penjualan
+10% dari baseline
Hadir 1 event komunitas sbg peserta
03
Target Followers
3.000–5.000
Target Engagement
5–8%
Target Leads
30–40
Target Penjualan
+20% dari baseline
Ikut 1 seminar/gathering industri event
04
Target Followers
5.000–8.000
Target Engagement
6–8%
Target Leads
40–50
Target Penjualan
+30% dari baseline
Sponsor kecil di 1 event kampus
05
Target Followers
8.000–12.000
Target Engagement
6–9%
Target Leads
50–60
Target Penjualan
+40% dari baseline
Jadi tamu podcast industri event
06
Target Followers
12.000–18.000
Target Engagement
7–9%
Target Leads
60–80
Target Penjualan
+50% (evaluasi tengah tahun)
Webinar internal 'Tips Merchandise Event'
07
Target Followers
18.000–25.000
Target Engagement
7–10%
Target Leads
80–100
Target Penjualan
+60% dari baseline
Ikut pameran/expo industri event
08
Target Followers
25.000–35.000
Target Engagement
7–10%
Target Leads
100–120
Target Penjualan
+75% dari baseline
Pembicara tamu di komunitas kampus
09
Target Followers
35.000–45.000
Target Engagement
8–10%
Target Leads
120–150
Target Penjualan
+90% dari baseline
Sponsor event menengah
10
Target Followers
45.000–60.000
Target Engagement
8–11%
Target Leads
150–180
Target Penjualan
+100% (2x lipat baseline)
Expo/business matching korporat
11
Target Followers
60.000–80.000
Target Engagement
8–11%
Target Leads
180–220
Target Penjualan
+120% dari baseline
Speaking slot seminar bisnis kreatif
12
Target Followers
80.000–100.000+
Target Engagement
9–12%
Target Leads
220–250+
Target Penjualan
+150% (evaluasi tahunan)
Recap tahunan + campaign akhir tahun